Mind Mapping is turning the corner from the realm of cool to mainstream, which is great news for creative and logical thinkers aside. Leading the way in all things mind mapping, and also the reason I use them here at Think Group is Tony Buzan. Tony Buzan is known as the father of modern mind maps. Here is a video where he describes mind-mapping, watch out how he describes the “radiant thinking” process and how mind mapping taps into this powerful memory process.
Initially, mind maps were simply a brainstorming, outlining, or note-taking tool. Now, they are showing up in thought processing, visual thinking, project management, process planning and presentations.
Here at Think Group we use Mind Maps in the discovery stage of client engagement. This enables us to walk the client through our roadmapping process in a systematic and logical manner, where our creative questioning generates hidden marketing assets that unlock the value of our clients business.
What makes a mind map so effective is its use both sides of our brains at once. The left side of the brain controls logic, analytics, and details. It is very structured and organised. The right side is creative, imaginative, and likes to think freely. In business when someone says “think outside the box,” what they really mean is to move away from the left side of your brain for a while and allow your brain’s right side to daydream, explore, and think about the “bigger picture.”
This is when a mind map can be an invaluable tool. Rather than using a lined note pad and making lists, a mind map allows more creative thought processes to surface.
Mind Map Software
The current generation of mind map tools are considerably more powerful, yet easier-to-use, than their predecessors. For the past three years Think Group have used Mindjet MindManager Pro, but with Tony Buzan’s company recently releasing iMindMap I’m tempted to try it out as I like the less corporate feel of how it draws it lines. Check out their promo video below describing its features and benefits.